The most volatile data set in B2B
Recruiting outreach runs on work emails belonging to people whose defining characteristic is that they are about to change jobs. A sourced list is decaying the moment it is built, and a candidate who left six months ago has a dead work address and no forwarding.
You feel this as a mystery. Outreach goes out, nothing comes back, so you tune the message. The message was fine. Half the list never received it.
How it works
- 1Bulk verify each sourced list before it enters the sequencer.
- 2Drop invalids and flag catch-alls, which are common at large employers.
- 3Re-verify your ATS quarterly so re-engagement campaigns reach actual inboxes.
Where it matters most
- Passive candidate sourcing — scraped and inferred addresses have the worst hit rate of any source.
- ATS re-engagement — a “we have a new role” campaign against a two-year-old database is the definition of a stale list.
- Client-side business development — bouncing on a hiring manager is a bad first impression you never get to explain.
- Placement-critical communication — an offer letter that does not arrive is a lost placement.